@article{MS23sparking, title = {Sparking curiosity or tipping the scales? Targeted advertising with consumer learning}, author = {Matveenko, Andrei and Starkov, Egor}, journal = {Journal of Economic Behavior \& Organization}, volume = {213}, pages = {172-192}, year = {2023}, doi = {10.1016/j.jebo.2023.07.008}, url = {https://www.sciencedirect.com/science/article/pii/S0167268123002421}, }